Building A Business From Thin Air
Sales. Nothing else really matters. Marketing planning and early-stage execution form the basis of any
Conerstone sales mission.

Learn how to:

  • Structure a sales channel for maximum value

  • Generate leads, not just numbers of contacts

  • Follow a sales process and management structure

  • Be ready to take the first order

  • Help your customer sell internally (get that PO signed!)

Us or Them
Early customers are the cornerstone of your business. If you let them become more than that you may miss the larger market.
Channel Planning
Early mistakes in setting up the way you sell to the market will create issues when you try to scale or sell the company.

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