Product Strategy - The Foundation of a Business
This is not first-year MBA nonsense about mission, vision, goals, etc. It's about real business. Mistakes made at this stage of building a company will be nearly impossible to fix later.

ProductionLearn how to:

  • Recognize and rank your competencies and competitive advantages

  • Define and describe a product or service offer

  • Understand the types of sales channels available

  • Plan a pricing strategy

  • Understand your competition from the customer's viewpoint

  • Understand the issues in creating awareness with your customer

  • Build a sales and marketing organizational structure that is right for your company

Path to Revenue
Planning for commercial success is far more difficult than planning for product development success. The path to revenue for a company begins with a clear understanding of the value their products bring to their customers.

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